Director, Product Marketing (Hardware) job
Job Type
Location
Salary
Date posted
Job title
Ōura
| Job Ref: | 4194802009 |
| Employer: | Ōura |
| Category: | Product Marketing |
| Salary and Benefits: | USD 200,600.00 - 236,000.00 per year |
| Map: | United States (Show on map) |
Description | |
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Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work - both in and out of the office. We're looking for a Director of Product Marketing to join ŌURA, focused on hardware innovation and cross platform experiences. This is a senior leadership role who can step into complex hardware NPI programs and own the full product marketing strategy: from early product development through audience definition, positioning, messaging, and comprehensive go-to-market planning across retail, eCommerce, PR, and integrated marketing. You'll own launch strategy end-to-end, shape the customer narrative, drive GTM alignment, and lead the broader cross functional team through key stage gates to launch. As the PMM lead for your launches, you'll partner cross-functionally across Product, Program Management, Design, Research, Brand, Creative, Comms/PR, Growth, and Lifecycle to bring our products and features to consumers globally. The ideal candidate brings deep experience in consumer hardware marketing, strong GTM instincts, and the ability to translate technical innovation into clear, differentiated customer value across hardware and software. While this role is weighted toward hardware NPI, you'll also need to be comfortable leading software features and app experiences, ensuring every launch ladders into a cohesive, integrated product story. You bring both Director-level strategic thinking and hands-on execution. You're comfortable turning ambiguity into decisions, influencing senior cross-functional stakeholders without authority, and building confidence in the GTM plan. You excel at transforming insights into sharp narratives and translating those narratives into crisp, actionable briefs that create cohesive stories across hardware, software, and the full member experience. You operate as a force multiplier, helping raise the bar on product marketing craft and rigor across the team. What you will do: Influencing Product Development
GTM Planning
Campaign and Creative Development
This is a remote US role. Requirements We would love to have you on our team if you have:
Nice to Have:
Benefits At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer:
Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.
A recruiter can determine your Region based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), West Virginia (WV), and Wisconsin (WI). Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We've been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:
Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes. | |
ref: (4194802009) 5 hours ago
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